March 2017

  • Thursday, March 30, 2017

    Knowing the  voice search: What are the implications for marketers?

    Knowing the voice search: What are the implications for marketers?

    Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of s...

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    Last week, Amazon added their voice search product “Alexa” to their iPhone app.

    This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice device growth will quadruple this year. In last year’s Google IO conference Google CEO Sundar Pichai announced that 20% of search queries were coming from voice search.

    What data can help us to understand the impact of voice search when it isn’t yet a reporting field that is provided by most publishers? Also, what are the implications for search marketers?

    What data do we have to potentially understand voice search?

    Without specifically understanding voice search data provided by search engines we have to rely on other indicators. I like to use query keywords (who, what, where, when, why, how) as a way to understand how consumers may be using voice search. While not perfect, I think it helps give some insight into how consumer behavior is shifting.

    People expect questions to be answered via voice search. I took a look at our data from this year vs. the same period in 2016. This data shows some interesting trends. Overall, query search term use as a percentage of total impressions was up 47% year over year.


    This shows that as voice search becomes more mainstream and search engines get better and better at providing answers, people are changing the phrases they use to search.

    Breaking this down by the specific query used I think gives an exact picture of what types of expectations consumers have when asking questions. In just the last year, queries containing ‘Where’ and ‘When’ have risen by almost 300%.

    These two questions lead the way due the local nature of many voice search queries, and the high likelihood of a receiving direct answer. While a term like ‘how’ is also up 13% year over year, it is still difficult to get answers to ‘how’ to do something via a voice query. However, saying “OK Google, where is the closest burger restaurant?” elicits a fairly specific response.

    The implications of voice search for marketers

    For me there are two key strategic impacts from the growth of voice search, both on mobile and from in-home devices. For each of these, there are several questions you can ask yourself to determine how voice search might affect your brand, and how you can best optimize for it.

    1. How are my consumers finding my brand?
  • Do you need to create more localized content? If ‘where’ and ‘when’ queries continue their growth, there is an opportunity to dominate these queries with both paid and organic rankings.
  • What data is available through my search term report in AdWords? Search term performance in the dimension’s report is a great way to update and optimize your keyword list in general, and to understand the types of questions consumers are asking.
  • Do you need to create more query-driven content to rank in answer boxes?


  • 2. Consider keyword experiences when question-style queries are asked. Ask yourself these questions:
  • What ad copy and landing pages are being used for question searches? If someone is searching for “where” or “when”, do you give them the same landing page that every other query gets? Is this the correct experience, or would a unique landing page and ad copy be more appropriate?
  • Is my location data current and accurate? The local pack is showing up more and more, especially via mobile devices, so making sure your data is correct in this space is critical.
  • Do I have the proper location extensions and product inventory available? There are ways to help consumers get the proper answers via paid ads. Making sure this content is eligible and aligned to your AdWords campaigns is key.


  • If you can think through the consumer experience when these question-style queries are asked, you will understand the gaps in your voice search offering, and the opportunities to provide a better experience.

    A visual story  of Google SERPs: 1996 to 2017

    A visual story of Google SERPs: 1996 to 2017

    Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those product...

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    Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us.

    And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).

    The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them. There are now images, GIFs, news articles, videos, and podcasts in SERPs, all powered by algorithms that grow evermore sophisticated through machine learning.

    Nonetheless, in the face of such change, it still matters where our website ranks on those all-important SERPs. The content of those results pages, however, is in constant flux, as a result of 20 years of innovations and new products.

    We experience this evolution iteratively and, while we can all appreciate that significant changes have taken place, it can be easy to lose sight of the wider context and acknowledge just how radical the overhaul of Google results has been.

    Google hasn’t always got it right along the way, but it has always been willing to put its failures aside and invest again in new initiatives. As such, we thought it a good time to take a step back and look at Google’s evolution over the past two decades, its many successes and its few notable failures, through the lens of the humble SERP.


    Infographic created by Clark Boyd, VP Strategy and Safiya Lawrence, SEO Manager at Croud , and graphic designer Chelsea Herbert. Clark Boyd is VP Strategy at Croud, a global digital performance agency, and a contributor to Search Engine Watch.

    Want to stay on top of the latest search trends? Get top insights and news from our search experts.

    Lean How URL hijackers are disrupting banks’ PPC campaigns

    Lean How URL hijackers are disrupting banks’ PPC campaigns

    I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made r...

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    I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently.

    I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party risk compliance and brand protection tool.

    The alert uncovered paid search ads that look like official bank or credit card brand ads, but when a consumer clicks the ad, the landing page is a phishing website.

    In this example the tactic follows this pattern:

    1. An ad is triggered on brand or brand-plus searches for popular bank and credit card keywords (e.g., brand + “ login” or “low APR credit card offers”)

    2. The ad contains a display URL for the financial institution, and therefore appears genuine and official.

    3. Consumers who click on the ad are misdirected to a phishing site which attempts to get the user to call a phone number. After this the following events take place:
  • 1. The site claims that malware has been downloaded onto the user’s machine, along with a troubling pop-up, and loud sound effects including warning bells.
  • 2. The user is directed to call 844-813-5760 or 800-646-0707, which identifies the virus as the ZEUS virus, in order to get assistance from either Apple or Microsoft support.
  • 3. In some cases, the pop-up or the tab can be easily closed. In other cases, the entire computer screen is blocked by the warning message and the only way to get out of it, if you are a Windows user, is to use Task Manager to kill your browser program.
  • 4. The landing page looks like the below, depending on whether you are a Mac or Windows user:



  • BrandVudu identified the following URLs where consumers are being directed. These URLs seem to rotate daily, with new URLs being used every few days:

    Destination URL Landing Page Date Detected Knowdailyhoroscope.com majorwarnings.online/alert/chrome_win March 6, 2017 Freedictionarydefinition.com virushelp.xyz/alert/chrome_win March 6, 2017 clickingads.online helpvirus.xyz/alert/chrome_win March 2, 2017 thesaurus-dictionaryonline.com pc-helps.xyz/network7026/chrome_win March 2, 2017 Source: BrandVudu Why aren’t these scams being caught?

    Misleading ads are a problem, as evidenced by the

    2016 Bing Ads Quality Review showing millions of ads needing to be blocked. You would think that popular malware solutions would find these phishing scams and alert users, right? I thought the same thing, but a scan of the above Destination URLs using several top malware scanners revealed green “all-clear” good grade for each site. The phishing sites are fooling the scanning companies by misdirecting the scanner to a legitimate URL. When they’re visited by a crawler used by malware scanner tools, they usually send users to the actual financial institution website.

    Scans are performed and land on the legitimate site, therefore a good grade is returned.

    Specifically what happens is the phishing site performs a check on the visitor and sends the visitor in one of two directions:

    If the visitor is an anti-virus scanner or ‘crawler’, the visitor is pushed to the proper financial institution landing page or other real site, which looks legitimate and fine; or If the visitor is a person (i.e. using a detectable browser), then the phishing site directs the user to the malware phishing site.

    This misdirection is the likely culprit as to how the phishing scam can circumvent the search engine’s own audit checks.

    The financial implications for bank advertisers While you might view this simply as a nuisance to be expected in the world of online ad fraud, the implications are in fact much more serious. Financial institutions could potentially be subject to regulatory inquiries plus the erosion of good will in their brand names.

    The Consumer Financial Protection Bureau (CFPB), for example, is the government watchdog that makes sure financial ads are not taking advantage of consumers. They’ve been very active in the last two years, filing multi-million-dollar lawsuits against offenders.

    Further, the lawsuits are made public, so even if advertisers can pay the fine, they suffer a huge black eye in the press with already wary consumers.

    Monday, March 27, 2017

    Lean How  To Set Up And Download With Glo 0.0KB Using UC Mini Handler

    Lean How To Set Up And Download With Glo 0.0KB Using UC Mini Handler

    As we are known to provide and give instant solutions on anything related to technology, we have successfully or finally bring out the best ...

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    As we are known to provide and give instant solutions on anything related to technology, we have successfully or finally bring out the best solution to use or set up this Glo unlimited free browsing on Uc Mini Handler for it to download unlimited files.


    With this tutorial, your problem over downloading failed from Glo 0.0kb will be over within a twinkle of an eye. So see how to set it up below.

    How To Set Up Or Download Unlimited Files With Your Glo 0.0KB Using Uc Mini Handler

    • Firstly, you have to download Uc Mini Handler by clicking here.
    • Then after installation, you can then apply the settings below;


    Mark proxy type
    Proxy type - Real host
    Proxy server - Redirect.glo.com
    Real proxy type - HTTP
    Real proxy port - 8080
    Then tap on SAVE.
    Glo 0.0kb using Uc Mini Handler

    You can now surf with it.


    How To Download Unlimited Files With Glo 0.0KB

    • Go to the file you want to download and copy the Download source link then go to muchproxy.com and paste it in the box provided then tap on GO.
    Glo 0.0kb using Uc Mini Handler

    • Immediately, the file will appear and change the download.php to the file extension you want to download e.g download.apk for Android app and download.mp3 for musics while download.mp4 for videos.
    Glo 0.0kb using Uc Mini Handler

    • Then tap on Download and enjoy!
    Glo 0.0kb using Uc Mini Handler

    Is it helpful? Do you encounter any problems or issues while trying to set this up? Kindly ask more questions and if it works for you kindly share your experience!

    Wednesday, March 22, 2017

    New Glo Weekend Data Plan: Get 3GB With Just N500

    New Glo Weekend Data Plan: Get 3GB With Just N500

    Enjoy your weekend with Glo weekend data plan! Glo is one of best network that provides its users with  cheap and affordable data plans  to ...

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    Enjoy your weekend with Glo weekend data plan! Glo is one of best network that provides its users with cheap and affordable data plans to enjoy in the night, day, weekend and of course, monthly, weekly and daily. So during the weekend, you can enjoy one of the cheapest 3-Day weekend data from Glo.

    It can be used to browse, Surf, download, play online games, watch live videos, watch football videos and many others. It is very possible to use it on many devices such as iPod, iPhone, Android, Game console, modem, PC and other devices that can access the internet.

    So let's see how to activate the Glo weekend data plan of 3GB for just a little token of N500 only.How To Activate 3GB For Just N500 


    • It is easy and simple. Just go to your dialpad.
    • Then dial *777# and press 1 for 3G Data services.
    • Then press 1 to Buy Data.
    • Then press 7 to select NIGHT AND WEEKEND PLANS.



    Then finally press 2 to purchase the 3GB with just 500naira only. 





    So with this, you would be able to make enjoy your weekend data plan from Saturday 12AM till Sunday 11:59PM in the night.




    Is it helpful? Do you encounter any problems or issues while trying to activate this, kindly ask more questions and if it works for you, kindly share your experience!

    Monday, March 20, 2017

    Google finally lets you save your parking spot in latest Maps beta

    Google finally lets you save your parking spot in latest Maps beta

    Google Maps is finally starting to understand the headache that is parking. Earlier this year it added a  parking availability feature  that...

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    Google Maps is finally starting to understand the headache that is parking. Earlier this year it added a parking availability feature that let you know how hard it would be to find a spot at your destination, but the latest addition to the Maps beta is one we’ve been waiting years for.
    Google has long offered a parking reminder card in Google Now, but it’s always been kind of flaky (and never really belonged there). With the latest Maps beta, Google is giving it a new home. First spotted by Android Police, when you tap the blue location dot on the map you’ll see a new Save your parking option, which will let you chart your position right inside Maps.
    Once you tap it, Google Maps will automatically save your current location inside Maps and add a reminder to your notification pane. However, while the location it sets will usually be good enough, you can also jot down some landmarks in a note field on the same screen as well as add a photo. There's also a timer alert for metered or zoned parking, as well as an ability to share your information, which will send the address, notes, and a link to the location in Maps.
    The beta also includes a new weather indicator for transit directions and an updated arrival screen for Android Auto users. Additionally, Android Police found a reference to a new sorting tool for searches when conducting its customary teardown. You can sign up to be a Maps beta tester in the Play Store or you can side-load the Google-signed APK from APKMirror.


    The impact on you on the road: This is one of the most overdue features in Google Maps, so much so that even Apple has had it in its far inferior Maps app for w while. We don’t know why it took Google so long to add it, but we just hope the beta testing is quick.

    Saturday, March 18, 2017

    Wow Glo Network Seems To Improve Nowadays, Checkout!

    Wow Glo Network Seems To Improve Nowadays, Checkout!

    Glo yesterday is no more Glo of today because their network speed is now very fast particularly in Abuja and some other states in Nigeria. B...

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    Glo yesterday is no more Glo of today because their network speed is now very fast particularly in Abuja and some other states in Nigeria. Before now, Glo network is so frustrating to the extent that you will want to throw your smartphone on the ground. I can remember the time I subscribed to Glo Data Plan but was unable to make use of my data haha I felt like fainting and even got frustrated that I had to call their customer care to rain insults on them.

    I think Glo has finally decided to follow other networks step. Glo network and speed is now very fast and very good in Abuja and Jos.

    See the speed on 3G network;




    If Glo can improve the internet speed and their networks in some locations, I think they will of no doubt, improve other states and locations internet experiences.

    Is Glo network now good in your location or state?

    Saturday, March 4, 2017

    Good News MTN Now Compensating Customers With Free 100MB

    Good News MTN Now Compensating Customers With Free 100MB

    MTN, the giant telecommunication company had some network issues for some weeks now and this lead to the inability to recharge your MTN netw...

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    MTN, the giant telecommunication company had some network issues for some weeks now and this lead to the inability to recharge your MTN network with any voucher or recharge card that starts with 4 or 5.

    MTN is now fully back again as they have reinstate their network which means all MTN users can now browse, call and use their 4G LTE network without any problem.

    So MTN is now compensating some of its users with free 100MB. The message for the free 100MB goes like this below;

    "Dear customer, as compensation for the recent service failure on our network, you have been credited with 100MB valid for 1day. Thank you for choosing MTN."
    As shown below;

    Free 100MB compensation data from MTN - prexblog.com
    MTN free 100MB 

    You can browse and download with it because is just like a Normal data plan. You can also check your data balance by dialing *559# and enjoy!

    Is it helpful? Have you received yours?

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